​Why does every business need to go Social?

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• Social media is like word of mouth about your business – only on a computer screen and available to hundreds of thousands of people.
• When people talk about your business online, other people will read it and make decisions about whether or not to buy from you.
• Sometimes people say bad things about a business on social media sites. If you aren’t around to present your side of the story, your business can suffer.
• When your company is active in social media, you can fix problems before they get big, find out what your clients / customers / patients / guests want, and attract new business by promoting yourself in positive ways.
• All of your competitors are using social media. If you are absent online, everyone who uses the internet and social media sites to make purchasing decisions will never see you.